Discover what DoubleClickTV is, its features, pricing, pros & cons, setup guide, payment options, free trial details, support, alternatives, FAQs & more.
What is DoubleClickTV?
DoubleClickTV is a Connected TV (CTV) and Smart TV advertising and media delivery platform designed to help businesses, broadcasters, and advertisers manage, distribute, and monetize video content on television-based devices. It enables targeted ad delivery, performance tracking, and scalable TV ad campaigns across smart TVs, OTT platforms, and streaming environments.
The platform is widely used by advertisers and publishers looking to bridge the gap between traditional television advertising and digital programmatic advertising.
Features
- Connected TV Advertising – Deliver ads across smart TVs and OTT platforms
- Advanced Targeting – Audience-based and geo-targeted TV ads
- Programmatic Ad Buying – Automated ad placements for TV inventory
- Real-Time Analytics – Track impressions, reach, and performance
- Multi-Device Compatibility – Works across Smart TVs, streaming apps, and set-top boxes
- Ad Scheduling & Optimization – Control when and where ads appear
- High-Quality Video Delivery – Optimized streaming for large screens
Pros & Cons
Pros
- Professional-grade CTV advertising solution
- Scalable for small brands and enterprises
- Strong analytics and reporting tools
- Supports programmatic and direct ad buying
- High-quality video ad delivery
Cons
- Not beginner-friendly for non-advertisers
- Pricing is not publicly transparent
- Requires technical knowledge for full setup
- Limited customization for smaller campaigns
Pricing
- 1 months =$ 15
- 3 months =$ 35
- 6 months =$ 60
- 12 months =$ 100
Installation Guide
- Contact DoubleClickTV sales or partners
- Create an advertiser or publisher account
- Integrate the platform with your CTV or OTT app
- Upload ad creatives or video content
- Configure targeting and campaign settings
- Launch and monitor performance in real time
Payment
- Bank transfer
- Credit/Debit cards
- Invoice-based enterprise billing
Free Trial
- DoubleClickTV does not usually offer a public free trial.
- However, businesses may receive demo access or limited testing campaigns upon request.
Support
- Email and ticket-based support
- Dedicated account managers (enterprise users)
- Technical documentation and onboarding assistance
- Campaign optimization support
Best Alternatives
Conclusion
DoubleClickTV is a robust Connected TV advertising platform best suited for brands, agencies, and publishers aiming to reach audiences on smart TVs and OTT platforms. While it may not be ideal for beginners or small advertisers, its advanced targeting, analytics, and scalability make it a strong choice for professional TV ad campaigns.
FAQs
Q1. Is DoubleClickTV free?
No, it is a paid platform with custom pricing.
Q2. Who should use DoubleClickTV?
Advertisers, broadcasters, and OTT platforms targeting CTV audiences.
Q3. Does DoubleClickTV support programmatic ads?
Yes, it supports programmatic TV advertising.
Q4. Can beginners use DoubleClickTV?
It is better suited for experienced advertisers or agencies.
Q5. Is DoubleClickTV available worldwide?
Availability depends on regional ad inventory and partnerships.